I was thinking
that chatbots are so new it’s unlikely Google has already put algorithmic
changes in place that are specifically targeted at chatbots.
All we have to go
by are the SEO rules we already know. From these rules, we can deduct the
likely impact of chatbots on SEO.
Google does not
interrogate chatbots like a human would, in order to crawl their content. So
you should have the same information available on the site in traditional pages
as well.
Provided you do
that, chatbots are a net - positive because they increase engagement and time
on page, while lowering bounce rates.
All great signals
of a quality site, which Google will reward with better rankings in the result
pages.
